ComparisonAll Brand Versions
All Six Versions
Compare the original three against the owner-validated refinements.
Options 1-3 show the original strategic directions. V4-V6 incorporate the executive owner interview and are more tightly aligned with premium qualified buyers, roof-tight kits, and the best log system available.
Comparison Matrix
What changed after the owner interview?
| Version | Role | Best For | Primary Risk | Recommendation |
|---|---|---|---|---|
| Option 1 | Original Modern Canadian Legacy | Balanced modernization and website clarity | Not specific enough to roof-tight kits and owner education | Superseded by V4 |
| Option 2 | Original Luxury Timber Estate | Premium look and high-value project perception | Could feel too distant or lifestyle-luxury | Refined into V5 |
| Option 3 | Original Heritage Craftsman | Family trust and craft credibility | Could feel too traditional or cabin-like | Refined into V6 |
| V4 | Owner-validated master brand | Premium qualified buyers, roof-tight kits, modern log homes, website conversion | Needs real photography and strong system proof | Approve as master direction |
| V5 | Premium sales layer | Waterfront, resorts, developers, proposals, high-value consultations | Too cold if used as the whole brand | Use selectively |
| V6 | Trust and education layer | Nearly 50 years, family ownership, shop proof, customer stories, myth-busting | Too traditional if used as the whole brand | Use inside V4 |
Decision
V4 is the cleanest strategic answer.
It is closest to Michael's interview: modern log homes, premium qualified buyers, complete roof-tight kits, education before the call, the little cabin preserved, navy core color, restrained gold, and the best log system available.